Performance marketing · AI + human statics

Growth is a
search problem.

Somewhere in your market is one message that makes buyers move at a price you can afford. Nobody knows which one in advance. So we don't guess. Forty statics go live, losers die, winners take the budget. Months of hiring, briefing and guessing, compressed into weeks. A full marketing team, on demand.

First claims live inside a week. Statics from ₹999. Performance marketing from ₹24,999 a month.

Live search · Meta
Round 1 · testing
Scaling Testing Paused
16 statics live · conv in green

Month two: sixteen statics live, three earning budget, the rest replaced weekly. Every card is one claim in market.

Your claims are written by strategists who've sold for giants like

Amazon Dior HDFC Johnson & Johnson Neutrogena Pine Labs PVR Sony Swiggy Walmart

Every ad is a hypothesis.
Most fail. We plan for it, because failing is cheap.

A static costs an afternoon. Being wrong forty times still costs less than one big guess. The winners take the budget.

40 claimsgo live
12 surviveweek two
3 winnerstake the budget

The other 37 cost an afternoon each. Conversions in green.

How it works

We don't guess.
We search.

Your buyer, the platform and your competitors never stop moving. So the search never stops. Four moves, on a loop.

01

Study

Your buyer, their alternatives, every competitor's ad library. We do the homework. You skip the strategy deck.

02

Search

20 to 40 statics, one sharp claim each. A whole search for less than one shoot.

03

Scale

The market marks the paper. Lowest cost per outcome gets the budget. No opinions in the loop, ours included.

04

Repeat

Winners fatigue. New claims in weekly, so your cost per outcome keeps sloping down.

AI + humans

Experts bring the aim.
AI brings the volume.

Strategists with decades of selling set the claims: the research, the taste, the judgment. AI produces variants at a pace no studio can match. Together, the output of a full creative department, on demand.

Your to-do list, after signing
  • Study the competitors' ad libraries
  • Work out the positioning
  • Write the creative brief
  • Brief and chase a designer
  • Guess which angle to run first
  • Approve the plan. Read Monday's number.
Malai Labs ╱ D2C client ╱Static search · Round 3
SU
RS
SK
AI
Share
ST_02 · Time cost1080 × 1350
₹41 CPA · +230 Winning static ad — time-cost claim
ST_04 · Proof1080 × 1350
₹53 CPA · +184 Winning static ad — proof claim
ST_11 · Comparison1080 × 1350
₹66 CPA · +141 Winning static ad — comparison claim
ST_12+queued
Generating 12 variants
of the winning claim…
1
Syed strategist · 28 yrs
Number moves to the sub-line. Headline reads in 1.5s now. Ship it.
2
Rishabh film & brand
Cut the fourth beat. Three beats, then the button.
3
Sonakshi content
The comparison angle beat the product shot 2:1. Three more like it next batch.

Three winners, a strategist's notes, twelve variants generating. A normal Tuesday.

Not another AI creative tool

Same technology.
Different job.

 
Malai Labs Winner
A typical AI tool
A typical agency
Who decides the angle
✓ Strategists + competitor research + a creative bank.
You, in a prompt box.
A creative director's hunch, after a brainstorm.
What you get
✓ Testable claims, ranked by cost.
Pretty images.
Two concepts and a deck, after three weeks.
Speed
✓ Live in market inside a week.
Depends on you.
Four to six weeks of briefs and revisions.
After delivery
✓ Media bought. Losers killed. Winners scaled.
Good luck in Ads Manager.
A fresh SOW for the next round.
Your job
✓ Approve. Read Monday's number.
Prompt, judge, brief, repeat.
Chase updates. Sit through review calls.
Pricing

Three doors.
Same method behind each.

Start with ten statics. Or hand us the channel and watch the number. Every door opens with the same fifteen-minute call.

Statics

For founders who run their own ads and need claims worth testing.

999+ GST
for 10 statics · one order, no subscription
  • 10 statics, 10 distinct claims. No near-duplicates
  • Angles from a strategist, not a prompt box
  • Competitor and ad-library scan first
  • Every ratio: 1:1, 4:5, 9:16
  • Delivered inside the week. Reorder anytime
Book a meeting
Most booked
Performance marketing

For founders who want the number moved, not files delivered. One channel, run end to end.

24,999+ GST
per month · one channel · dedicated manager
  • Meta or Google, bought and optimised daily
  • Dedicated manager who knows your margins
  • 20 statics a month, refreshed as winners fatigue
  • Tracking wired before spend starts
  • One-page report every Monday
  • Monthly strategy session
  • Ad spend goes straight to the platform, not to us
Book a meeting
Expert marketing

For teams with more than one channel, or a harder problem than one channel can solve.

from38,999+ GST
per month · custom scope
Typical mid-market scopes run ₹2L to ₹5L a month, scoped during the strategy call.
  • Everything in Performance marketing, plus
  • Multiple channels, still one owner
  • Senior strategist with decades in the room
  • Offer and landing-page testing alongside creative
  • Fortnightly strategy sessions, monthly deep-dive
Book a meeting

Prices in INR. No lock-in. Cancel any month. You keep the ad account and the data.

Before you book

The questions founders actually ask.

Why statics?
A static is read in two seconds, so the claim can't hide. And it costs an afternoon, so we can test forty for less than one shoot. Winners can become any format later. The search happens in statics.
Do I need to bring a strategy?
No. Your buyer, their substitutes, your competitors' ad libraries: that's our first week. Bring the outcome you need and the price you'll pay for it.
What does "AI + humans" mean in practice?
Strategists with decades of selling set the claims and judge the numbers. AI produces the variants at speed. Direction is human. Volume is AI.
Which channels do you run?
Meta and Google first, because most searches resolve fastest there. LinkedIn, X and Reddit where your buyer lives there. Performance marketing covers one channel; Expert marketing covers as many as the problem needs.
Who owns the ad account and the data?
You do. We work inside your Business Manager, and spend goes from you to the platform, never through us. Leave anytime; every campaign, audience and learning stays with you.
How quickly does anything happen?
Statics land inside the first week. On retainers: tracking goes live first, claims hit market next, and your first Monday report follows a week later.

Fifteen minutes. Bring your growth problems.

Come with the outcome you need and the budget you have. Leave with a first-principles read on your message and the first ten claims we'd test. Whether or not you hire us.